If you’re posting things on your business’ Facebook page you’ve probably seen the famous “BOOST” button. Facebook is constantly pushing for you to click this magic button and start advertising on their platform. There’s just one thing you should know before you start. This button is the lowest barrier of entry for businesses marketing through Facebook and is NOT the best way to market through Facebook.
You see, the “Boost” button is a fine way to do a one off ad or to get a high performing post (whatever that means!) into the feeds of more people. What this boost button lacks is any kind of long term thinking about your marketing plan online.
For many business owners they know they should be marketing on Facebook but don’t know what they should do or can do. Then this button shows up and they think, “Ah! Now I can market online and I’ll get amazing results.” This thought is closely followed by disappointment that they aren’t rolling in the dough even though everyone promised amazing results from marketing online.
At Hayden Digital, we aren’t completely down on the boost button but we know that it’s can only be one small piece of a digital marketing strategy. You need to be able to craft a marketing journey that will lead prospects along the conversion pathway as they grow to know, like, and trust you. You need to introduce them to your business through smart content that is strategically placed and put in front of the right audience and the right time.
Yes, you can use the boost button and get an endorphin rush when you see the reach numbers you get but that means nothing if it doesn’t drive customers to action and result in leads and sales.
People see the boost as an inexpensive way get exposure, which it can be, but if that exposure isn’t to the right audience at the right time it will never result in any leads. If that’s the case, it’s just wasted money.
If you want to maximize your marketing budget you need to make sure you spend some time mapping out a strong marketing strategy before ever boosting a post. Contact us and we’d be happy to help you out.