by tkdhayden | Mar 16, 2018 | marketing
“If you build it, they will come.” It’s a famous quote and one that far to many business owners think is accurate. After watching local businesses come and go while I’m convinced that this thought is one of the most dangerous for new...
by tkdhayden | Mar 7, 2018 | marketing
You’ve probably had someone come hit up your business trying to sign you up for their text message marketing service (also called SMS marketing). Text message marketing has been around local businesses for a while now with many small companies popping up to get...
by tkdhayden | Feb 28, 2018 | Uncategorized
At Hayden Digital we’re big fans of continuing education. So we have a weekly diet of killer marketing resources. These resources aren’t just for us marketing geeks but for you as business owners learning how to improve your business as well. Even if you...
by tkdhayden | Feb 21, 2018 | Bots, Facebook
There has been a lot of talk in the last few months about Russian bots meddling in the politics of the US. When people hear the word bot they often lump them all into the same category. To be clear, chat bots are not the same as these Russian bots or any other spam...
by tkdhayden | Feb 15, 2018 | Uncategorized
Just because someone else is does it, it doesn’t mean you should! You’ve heard that line from you parents and it’s just as true now as it was when you first heard it and it’s certainly true when it comes to social media marketing. One...
by tkdhayden | Feb 10, 2018 | Facebook, Social Media
Social media marketing is a huge industry and something most business owners know they need to do, but frankly don’t always understand. So many businesses start using social media and see little to no return. There are four main reasons social media isn’t...
by tkdhayden | Jan 25, 2018 | Uncategorized
With the recent news that Facebook is going to be changing their algorithm to focus on meaningful interactions between friends and family it’s important for businesses to take advantage of the other tools Facebook provides to gain leads and customers. One new...
by tkdhayden | Jan 17, 2018 | Uncategorized
Do you have a marketing degree? Yeah, most martial artists don’t. When I started my school 15 years ago the thing to do was push out flyers, VIP cards, and do the occasional direct mail or newspaper ad. No one taught me about how to talk to market segments. I...
by tkdhayden | Jan 17, 2018 | Uncategorized
Seriously, have you ever gone on a first date and asked that person to marry you? I sure hope not! But for some reason that’s what many martial arts schools are doing with their marketing efforts online. Let me give you an example. You post 2-3 Facebook posts a...
by tkdhayden | Jan 12, 2018 | Facebook
Zuck is at it again! Is it the Facebook Apocalypse for businesses?!? Facebook is a powerhouse for small business marketing but it’s not the same platform many businesses started using years ago and if you’re business isn’t on Facebook yet you need to...
